The 11-ounce mug is the first product in our catalog and the one we have printed the most times. It is also the most unforgiving. A hoodie is seen across a room. A mug is seen from eighteen inches, every morning, with both hands around it.
What it forces
- Type has to be large and few. One line beats three.
- The print wraps, so the design has a front, a back and a handle side. Most mug designs forget the handle side.
- Ceramic is bright white. Colour that looks rich on a screen looks thin on a mug unless it is pushed.
- It will be washed two hundred times. Sublimation, not a sticker.
Why we start there
If a design works on a mug it will work on almost anything. So the studio tends to show you the mug first when you don't choose a product, not because it is cheap, but because it is the hardest easy thing.